For convenience, all sizes on the website are presented in three main systems.
- European size EU=EUR=FR is the standard European shoe size, the most common in the countries of the former Soviet Union.
- American size (US=USA) is the most common size in the West. Typically, all sneakers are labeled with both European and American sizes.
- Foot length in cm – usually indicated on shoe tags and boxes as JP=JAPAN=CM. This column indicates the foot length in mm or cm, for example, 275mm or 27.5cm. This size is indicated on tags to the right of the European size. Do not confuse this size with the Chinese size (CH=CHN).
The most accurate way to determine the size is by the length of the foot.
Therefore, we recommend measuring your foot length before placing your order and choosing your size based on these measurements. You can also measure the insole length, but this is less accurate because the insole can deform during wear. Some insoles have a characteristic curve at the heel, which should not be taken into account when measuring. Only measure the insole to the end if there is no curve at the heel. If there is a curve, measure to the beginning of the curve. As you can see, there are many nuances in insole measurements that can lead to errors. Therefore, we recommend primarily relying on your foot length when choosing shoes, and using insole length only as a supplementary measurement, for example, if you are choosing shoes as a gift. Below are detailed instructions for measuring foot length and insole length.
How to measure foot length:
Stand on an A4 sheet of paper and mark your longest toe and heel with a pencil or pen. Measure the distance between these points, being careful to measure parallel to the sheet of paper, NOT diagonally.
How to measure insole length:
If the insole doesn't have a curve in the heel area, measure the length between the edges of the insole. If your insole does have a curve, measure up to the beginning of the curve!
The second most accurate method for determining size is to check the sizes indicated on the tags of your shoes.
This method is only second in accuracy because different manufacturers may label shoe sizes differently. For example, you may have sneakers from two different brands, both of which may be EUR 44, but the JAPAN (centimeter) section on one may be 28 and the other 28.5. Or you may have two pairs of shoes from different brands, both of which have the same 27cm section, but different EUR sizes: one is 43 and the other 42.5. Please note: if you rely on the sizes listed on your shoes, they MUST be athletic shoes, sneakers, or trainers. Choosing sneakers based on your shoe or sandal size would be incorrect!
Trust our years of experience in shoe sales – different manufacturers and models can have significant discrepancies between EUR, US, and JAPAN sizes. EU 44 doesn't always equal US 10, and US 9.6 doesn't always equal 27.5 cm. To determine your exact size, you should measure your foot length. Our managers will provide all other advice and consultations when you place your order!
Sometimes, men or teenagers need a size smaller than 40, while women need a size larger than 41. There's nothing wrong with this! Simply choose any unisex style (one that fits both men and women) and the required size. A style is considered unisex if the size chart offers both men's (41+) and women's (40 and under) sizes. These styles are identical in every way except size. Therefore, if needed, men and teenagers can fit a size smaller than 40, while women can fit a size larger than 41. This is perfectly normal practice; simply choose the style and size, and don't worry, because the shoes will fit you perfectly.
So, to determine the correct size you need:
- Measure your foot length according to the instructions provided;
- Look at the sizes indicated on your other sneakers (see all sizes, Euro, American and centimeters)
- To be sure, you can additionally measure the length of the insole according to the instructions provided.
In any case, our manager will always help you when placing an order!
We don't offer in-store pickup, meaning fitting in our showroom or physical store is also not possible. We agree that this presents some inconvenience. However, we also acknowledge that in the digital age, most of our customers can purchase items from hundreds of kilometers away, relying on detailed descriptions, photos, and sizing instructions, and receive them within 24 hours—a very convenient option.
Moreover, the absence of a traditional brick-and-mortar location like a store or showroom also eliminates a significant portion of the costs associated with rent, utilities, staff salaries, security, and so on. All of this positively impacts pricing. In other words, the product becomes more accessible to the buyer—specifically, cheaper! This is a great bonus, and believe me, all of the instructions and tips above will help you determine the right shoe size with 100% accuracy, without trying it on, and at affordable prices, too!